Stadia 2 Street
Stadia 2 Street (#stadia2street) is a fan-led movement that celebrates women’s sport through fashion and self-expression. It encourages supporters to style their football jersey or fan gear with personal touches so they can show their fandom in a way that feels confident, individual and wearable.
About the movement
Stadia 2 Street is a key initiative under the NSW Government's Play Her Way Strategy, which focuses on innovative approaches to strengthening women's sport and funding models by leveraging major events, cultural relevance and commercial opportunities.
By merging the cultural power of fashion with the unifying force of sport, Stadia 2 Street amplifies the influence of women’s sport beyond the field. The movement transforms female athleticism into everyday inspiration – redefining femininity, driving gender equality, and inviting fans to express themselves through style that speaks to strength, identity, and belonging.
Iconic Australian athletes and influential voices are helping to bring the Stadia 2 Street movement to life. Athletes supporting the campaign include Junior Matilda Annabelle Croll, Olympian skateboarder Chloe Covell, NSW Swifts Netballer Grace Nweke and NRLW captain Tiana Penitani-Gray, who appear in the Stadia 2 Street promo video. The video is narrated by influential sports commentator and advocate for First Nations voices and women in sport, Marlee Silva.
Stadia 2 Street World Record Attempt
On International Women’s Day, Sunday 8 March, Stadia 2 Street will host a national world record attempt for the most simultaneous selfies during the CommBank Matildas v Korea Republic match at Stadium Australia. At 7.30pm AEDT, fans across Australia are invited to take part from wherever they are – on the way to the match, at a watch party, at a pub, at a live site or watching from home – and share one coordinated moment of support for women’s sport.
How to take part in the world record attempt
- Set a reminder for Sunday 8 March, 7.30pm AEDT
- Style your jersey or fan gear with fashion pieces and personal details to create your Stadia 2 Street look
- At 7.30pm AEDT take a selfie wherever you are watching
- Post your selfie to your main feed using #stadia2street between 7.30pm and 7.35pm AEDT on a public account
- Stories and private accounts can’t be counted