Trendspotter Forum
The best and brightest from women’s sport and business gathered at the Sydney Theatre Company on Friday 11 March 2022 to see what's on the horizon and lay the foundations for a new holistic decision-making approach to investment.
Speaker line up and presentations
Session one: Trendspotting for competitive advantage
Lisa Walton, Director Deloitte Digital Australia/Olympian
Global Trends presentation (PDF, 15.06 MB)
Emma Montgomery, CEO Leo Burnett
Consumer Trends presentation (PDF, 2.26 MB)
Ellen Purvis, Senior Account Manager at Nielsen
Sports Landscape Trends presentation (PDF, 1.12 MB)
Session two: Power and passion
Madison de Rozario OAM, Paralympian Gold Medallist
Molly Taylor, Professional Rally Driver, Extreme E Champion
Kate Aitken, Vice President, People and Culture at Optus & Co-Founder Minerva Network
Minerva presentation (PDF, 4.08 MB)
Session three: Emotional connection to commercial joy
Georgie Maynard, Founder True North Research
True North Research presentation (PDF, 2.42 MB)
Nikia Shepherd, Free Thinker, Thinkerbell
Video: Vegemite - 'Tastes like Australia' with Ash Barty
Yasmin Armes, Group Director, Herd MSL
Stephanie Doyle, Brand Director, Proctor & Gamble
Ribbon of Strength presentation (PDF, 5.31 MB)
Rapthi Thanapalasingam, Head Brands & Sponsorship Suncorp
Team Girls presentation (PDF, 1.93 MB)
Session four: Reimagine investment for women's sport
Ellen Purvis, Senior Account Manager at Nielsen
Sponsorship Selection presentation (PDF, 328.74 KB)
Sarah Walsh, Head of Women’s Football, FFA
Karen Jones, CE, Office of Sport
Dianne Everett, GM, Brand, Social & Sponsorship – CommBank
Nick Hockley, CEO Cricket Australia
Session five: Visibility Ecosystem
Anna Cherry, National Head of Strategy, Spark Foundry
Kim McConnie, Director of Marketing, KAYO
Casey Dellacqua, Sports Commentator, Former Professional Tennis Player
Annabelle Russell, Head Media Publishers, Content Partnerships at TikTok
Reports and resources
- Women’s Sports: Examining how female consumers engage with sports and the opportunities for sports brands and marketers. Trend report 2019
- The Rise of Women’s Sport: Identifying and Maximising the Opportunity
- The Sports Playbook: Everything you need to know about sports and its fans
- Women’s sports gets down to business: On track for rising monetization
-
True North’s latest reports including 'The role gender plays in sports sponsorship'