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Office of Sport

Trendspotter Forum

The best and brightest from women’s sport and business gathered at the Sydney Theatre Company on Friday 11 March 2022 to see what's on the horizon and lay the foundations for a new holistic decision-making approach to investment.


Speaker line up and presentations

Session one: Trendspotting for competitive advantage

Lisa Walton, Director Deloitte Digital Australia/Olympian

Global Trends presentation (PDF, 15.06 MB)

Emma Montgomery, CEO Leo Burnett

Consumer Trends presentation (PDF, 2.26 MB)

Ellen Purvis, Senior Account Manager at Nielsen 

Sports Landscape Trends presentation (PDF, 1.12 MB)

Session two: Power and passion

Madison de Rozario OAM, Paralympian Gold Medallist

Molly Taylor, Professional Rally Driver, Extreme E Champion

Kate Aitken, Vice President, People and Culture at Optus & Co-Founder Minerva Network 

Minerva presentation (PDF, 4.08 MB)

Session three: Emotional connection to commercial joy

Georgie Maynard, Founder True North Research

True North Research presentation (PDF, 2.42 MB)

Nikia Shepherd, Free Thinker, Thinkerbell

Video: Vegemite - 'Tastes like Australia' with Ash Barty

Yasmin Armes, Group Director, Herd MSL

Stephanie Doyle, Brand Director, Proctor & Gamble

Ribbon of Strength presentation (PDF, 5.31 MB)

Rapthi Thanapalasingam, Head Brands & Sponsorship Suncorp

Team Girls presentation (PDF, 1.93 MB)

Session four: Reimagine investment for women's sport

Ellen Purvis, Senior Account Manager at Nielsen 

Sponsorship Selection presentation (PDF, 328.74 KB)

Sarah Walsh, Head of Women’s Football, FFA

Karen Jones, CE, Office of Sport

Dianne Everett, GM, Brand, Social  & Sponsorship – CommBank

Nick Hockley, CEO Cricket Australia

Session five: Visibility Ecosystem

Anna Cherry, National Head of Strategy, Spark Foundry

Kim McConnie, Director of Marketing, KAYO

Casey Dellacqua, Sports Commentator, Former Professional Tennis Player

Annabelle Russell, Head Media Publishers, Content Partnerships at TikTok

Event Program

View the 2022 Trendspotter Program

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