Trendspotter Forum

 

Speaker line up and presentations

Session one: Trendspotting for competitive advantage

Lisa Walton, Director Deloitte Digital Australia/Olympian

Global Trends presentation (PDF, 15.06 MB)

Emma Montgomery, CEO Leo Burnett

Consumer Trends presentation (PDF, 2.26 MB)

Ellen Purvis, Senior Account Manager at Nielsen 

Sports Landscape Trends presentation (PDF, 1.12 MB)

Session two: Power and passion

Madison de Rozario OAM, Paralympian Gold Medallist

Molly Taylor, Professional Rally Driver, Extreme E Champion

Kate Aitken, Vice President, People and Culture at Optus & Co-Founder Minerva Network 

Minerva presentation (PDF, 4.08 MB)

Session three: Emotional connection to commercial joy

Georgie Maynard, Founder True North Research

True North Research presentation (PDF, 2.42 MB)

Nikia Shepherd, Free Thinker, Thinkerbell

Video: Vegemite - 'Tastes like Australia' with Ash Barty

Yasmin Armes, Group Director, Herd MSL

Stephanie Doyle, Brand Director, Proctor & Gamble

Ribbon of Strength presentation (PDF, 5.31 MB)

Rapthi Thanapalasingam, Head Brands & Sponsorship Suncorp

Team Girls presentation (PDF, 1.93 MB)

Session four: Reimagine investment for women's sport

Ellen Purvis, Senior Account Manager at Nielsen 

Sponsorship Selection presentation (PDF, 328.74 KB)

Sarah Walsh, Head of Women’s Football, FFA

Karen Jones, CE, Office of Sport

Dianne Everett, GM, Brand, Social  & Sponsorship – CommBank

Nick Hockley, CEO Cricket Australia

Session five: Visibility Ecosystem

Anna Cherry, National Head of Strategy, Spark Foundry

Kim McConnie, Director of Marketing, KAYO

Casey Dellacqua, Sports Commentator, Former Professional Tennis Player

Annabelle Russell, Head Media Publishers, Content Partnerships at TikTok

Reports and resources

• Five Reasons Why Womens Sport Will Catapult Your Brand Value

• Fans Are Changing the Game: 2022 Global Sports Marketing Report

• Closing the Visibility Gap
• The Changing Value of Sponsorship: 2021 Sports Marketing Trends

• InTel 002: Women’s Sport: The Importance of Understanding Intellectual Property Value

• Women’s Sports: Examining how female consumers engage with sports and the opportunities for sports brands and marketers. Trend report 2019
• The Rise of Women’s Sport: Identifying and Maximising the Opportunity
• The Sports Playbook: Everything you need to know about sports and its fans
• Women’s sports gets down to business: On track for rising monetization

• True North’s latest reports including 'The role gender plays in sports sponsorship'

• The Role of the Individual in Deepening Connection to Teams

• The Power of Women’s Sport